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The University of Michigan launched its Mcity Driverless Shuttle research project on U-M’s North Campus. The project is studying how passengers respond to a driverless shuttle, in order to evaluate consumer acceptance of the technology.

The shuttles include onboard cameras and WiFi communications to gather data while the shuttle transports people.

“The Mcity Driverless Shuttle is the first driverless shuttle project in the United States focusing on user behavior research and data collection, and we’re excited to begin this important work,” said Mcity Director Huei Peng. “The data we collect will help researchers understand user trust over time, as well as how to design safer vehicles and how to operate them more efficiently.”

 

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