Doug Ringer
Product Development & Marketing Expert

Doug Ringer is a product development and marketing expert and the author of “The Product Rocket: Launching New Products to Out-of-this-World Success.” Doug has held global roles in marketing, R&D, and manufacturing at General Electric, Ericsson, and Honeywell. Follow his work at www.dougringer.com.

The one significant advantage North American-based companies have on overseas competitors is their close proximity to customers. This advantage provides three...
Product Development & Marketing Expert
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5.4.2016
3:45pm
The concept of a process is simple. A repeatable set of steps that reliably accomplish a goal. Unfortunately, the term “process” is reviled by many because...
Product Development & Marketing Expert
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3.22.2016
9:21am
The best product managers with whom I’ve worked consistently employ processes important to creating successful products within their organization. These...
Product Development & Marketing Expert
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3.1.2016
9:29am
The trend for at least the past 20 years has been to outsource production if not the entire product design to outside suppliers. While this may help with...
Product Development & Marketing Expert
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1.26.2016
10:05am
The value proposition is one of the keys to the success of your product. This simple phrase or short treatise must convey the value of your product to the...
Product Development & Marketing Expert
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1.19.2016
10:19am
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A great deal of market and competitive data is collected during the early phases of in the development of a new product. Some of the information is accurate...
Product Development & Marketing Expert
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12.15.2015
10:05am
There are three key elements to developing the concept of a successful product. If these three are followed, then there is a high chance that your new venture...
Product Development & Marketing Expert
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11.30.2015
4:33pm