Product Design & Development

An Engineering Mind: What is Marketechture?

Friday, May 01, 2009

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An Engineering Mind: What is Marketechture?

Marketing people try to be engineers

Marketing people try to be engineers by making up new words that can be difficult to understand. We can respect them for trying…wait try to respect them.

For more information visit www.anengineeringmind.com  

 

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At Issue

Risky Business: Funding Medical Device Innovation
Rahul Sathe, Principal Mechanical Engineer, Surgical and Interventional Products, Cambridge Consultants
Extracting Nuggets from the Invention Mine
Tom Tuytschaevers, a member of our Patent Practice Group

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