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Premier Farnell and Sensonor Technologies Sign Global Franchise Agreement

Fri, 12/17/2010 - 7:26am
Premier Farnell

Premier Farnell plc has announced a global franchise agreement with Sensonor Technologies, a global leader in high precision MEMS technology.

The global agreement adds Sensonor Technologies’ newest sensors, based on MEMS technology and used for high precision applications, to Premier Farnell’s portfolio. This includes pressure sensors, accelerometers and gyro sensors including pressure sensor bare dies for application with limited space and OEM designs.

The new sensor product line is available through Premier Farnell’s business units in North America (Newark and element14), Europe (Farnell), ANZ, ASEAN, India, China and Hong Kong (element14). The addition of these products is ideal for a wide and diverse range of applications and industries.

Through Premier Farnell’s global distribution network and element14, the company’s innovative information portal and eCommunity for electronic design engineers, Sensonor Technologies’ products can be ordered in bulk and are available for next-day delivery. Local language websites and regional offices ensure that Premier Farnell’s customers receive excellent sales and technical support on all its product lines.

“As a global player in the electronics distribution sector, we always require a comprehensive suite of products for our customers, especially design engineers interested in purchasing product at the beginning of the product life cycle, to offer them a broader cost-competitive choice from one source,” said Mike Buffham, Director of Product and Supplier management at Farnell Europe. “We are delighted with the agreement with Sensonor Technologies, leaders in High Precision MEMS technology, providing an ideal partnership that is in line with our strategy to provide our customers with exceptional time-to-market technology and superior product support service.”

Hans Richard Petersen, VP Sales and Marketing and Co-founder of Sensonor Technologies AS, said, “We are very pleased with this partnership which now enables us to offer the advantages of our high precision sensors to customers all over the world. The agreement is proof of the high level of trust that the electronic industry bestows upon Premier Farnell and its distribution leadership within the market.”

For more information visit www.PremierFarnell.com or www.sensonor.com.

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