Product Design & Development

Catching Customers’ Preferences

By Siemens PLM Software
Wednesday, July 21, 2010

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Boat_design

Solid Edge with synchronous technology permits a new level of design fine-tuning for boat designers

Lobster Boat Heritage

With design elements such as spoon-shaped bows and gently sloped transoms, Back Cove Yachts reflect their Maine lobster boat heritage.

But unlike their predecessors, these modern yachts feature ample room in the cockpit as well as cabin amenities such as refrigerators and freezers, microwave ovens, stainless steel sinks, plenty of storage and comfortable sleeping accommodations.

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Large windows provide ample visibility and light. Performance is up-to-date as well, thanks to modern, deep-vee hulls and six-cylinder diesel engines.

Back Cove’s elegant, traditional boats are built by 100 of Maine’s finest boat builders in a modern 240,000 square foot facility. The current product line-up includes four models from 26 to 37 feet long, all of which cost considerably less than most other boats of this type. The boats are sold though a worldwide dealer network.

Capturing Customer & Dealer Input

With the exception of the molded fiberglass surfaces, which are imported from a surface modeling program, all design work is done in Siemens’ Solid Edge software, leveraging its synchronous technology to address the customer-driven nature of the company’s design process.

“When we’re designing a new model, we send out preliminary sketches to our dealers and they send back suggestions based on what they know our customers want,” explains Adam Carlson, a design engineer at Back Cove Yachts. What this means for the design process is that a boat’s layout changes many times before a design is finalized.

Boat_floorplan“Our dealers are all over the world and their input is all different, so we try to find a happy medium,” Carlson explains. “In doing that, we’re constantly changing and tweaking the design. Something like a bulkhead might move a dozen times throughout the design process.”

The bulkhead move that Carlson mentions might be as little as half an inch, but previously even a minor change such as this would have been a time-consuming process, requiring him to remember how the element had been modeled before making any sort of change. That was a history-based approach to modeling and it sometimes proved difficult at Back Cove Yachts.

“Because of our lean design and engineering process, there are times when I might not use Solid Edge for two or three weeks where I’m busy doing other things,” Carlson says.

“With synchronous technology, I don’t have to go back and think, ‘How did I create this model?’ I just grab the steering wheel and edit the design on the fly.”

Faster Modeling Boosts Creativity

The “steering wheel” feature is a key element of Solid Edge with synchronous technology. Synchronous technology, the first history-free, feature-based modeling technology, provides the best of constraint-driven techniques with direct modeling.

Using the unique multi-purpose handle called the steering wheel that appears when he selects an element, Carlson simply drags geometry (such as a bulkhead) to a new location. Gone are the days of complicated feature edits governed by the order that features were created.

Carlson has been using synchronous technology for about one year and according to him, it has dramatically changed the design process at Back Cove Yachts. It is now possible to quickly incorporate the suggestions that come in from the dealers.

And because it is so easy to make changes to an existing design, something like a half-inch move, that might have seemed too time-consuming in the past, is now done very quickly.

“It has increased our productivity and creativity, and we can try out more design iterations,” Carlson says.

“Synchronous technology gives us more time in an engineering/design mode rather than just a CAD process. We now spend more time focused on the aesthetics of the boat.” The result: Back Cove Yachts continues to deliver even more beautiful works of navigation with ever more powerful and practical features.

For more information visit www.siemens.com and www.backcoveyachts.com

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