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Avnet Expert Presents At The OPTOmism Green Photonics Conference

Friday, May 22, 2009

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Avnet Expert Presents At The OPTOmism Green Photonics Conference
Cary Eskow will address the OPTOmism Green Photonics Conference in Santa Clara, CA.



Phoenix, AZ – The Avnet Electronics Marketing Americas business region of Avnet (NYSE: AVT), announces that Avnet LightSpeed Director Cary Eskow will address the OPTOmism Green Photonics Conference in Santa Clara, CA.

 

OPTOmism is a global investor and technology forum organized by the Optoelectronics Industry Development Association (OIDA).

 

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Eskow, a 28-year Avnet veteran who holds two industry patents, will present Leveraging Beneficial Psychophysiological Aspects of High-Brightness LEDs to Accelerate the Adoption of Solid State Lighting – a look at moving past the view of using LEDs only as an energy-efficient alternative to traditional light sources.

 

Eskow’s presentation will emphasize novel applications of high-brightness LED technology that hinge on nascent findings in the role of light to entrain human circadian rhythm and influence behavior.

 

The goal is to establish a higher value proposition for Solid State Lighting (SSL), and thus accelerate demand. 

 

OIDA, a Washington DC-based non-profit association, serves as the voice of industry to government and academia, and acts as liaison with other industry associations worldwide to provide a network for exchanging ideas and information within the optoelectronics community.

 

OPTOmism – OIDA’s global executive conference and forum – focuses on “Green Photonics,” including applications/technologies that generate/conserve energy, improve communications infrastructure, and increase efficiency of existing fossil fuel consumption and extraction.

 

“Recent findings related to the psychophysiological impact of light – ranging from influencing circadian rhythm to enhancing concentration and increasing the visual appeal of food and merchandise – will prove useful in accelerating the adoption of SSL technology. We now have the means to leverage our understanding of light-associated psychophysiological mechanisms to extend the value proposition of green lighting far beyond basic energy efficiency,” says Eskow.

 

“The horizons for LED-based lighting are nearly limitless.”

 

For more information visit www.avnet.com

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