
Big, bright & horizontal: Upstage Video builds LED floor with cobra V8.
Santa Clara, CA – Proudly creating a 60’ x 10’ LED floor for premier Canadian event producers, The Aileron Group launches the next generation LED display developed by Element Labs and supplied and supported by one of the leading US rental companies, Upstage Video.
Making its debut with Upstage Video is the Cobra V8 LED display, which forms a video carpet that takes high end trade show and entertainment customers to an amazing virtual design. The LED floor design had 315 Cobra V8 panels with a total of over 725,000 virtual pixels.
“We had been considering an investment in Element Labs’ new Cobra products given their light weight, slim design and fabulous video capabilities. The timing and design of the Aileron Group event made it a perfect opportunity to invest. We approached Element Labs with the concept drawings as we knew they would cooperate with us in providing their engineering capabilities. All in all, it was a great example of combining our companies’ strengths,” says Doug Murray of Upstage Video.
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“The LED Floor we’ve built for this event can quickly be reconfigured into different shapes and sizes for future deployment. Our designers worked with the Element Labs engineers to create a system that will be used for fashion, auto or award shows. The result was absolutely stunning. We could not be happier with our move into the Cobra V8 line of LED products. The sheer versatility of this new tile is going to have it in high demand for years to come.”
“We first met with Upstage Video at a show where we introduced the Cobra platform. We both knew the Cobra products have great advantages over existing LED products in the market. Element Labs is happy to see Upstage Video recognize the power of the Cobra product and their decision to become a partner of Element Labs. Pushed by the challenge of this really creative project, we gave our partner Upstage Video complete support from event concept to delivering an exciting product installed at a high end corporate event, supported and supplied by Upstage,” adds Marc van Eekeren of Element Labs.
“The weight and depth of the panels of the Cobra product are only a few of the key differentiators of the product that made this project possible. And then of course, we worked with one of the most professional companies in the business,” adds van Eekeren, concluding: “the Upstage Video team knew the time pressures we were under and supported us all the way – it was a well orchestrated team effort.”
For more information visit www.elementlabs.com and www.upstagevideo.com