Product Design & Development

New Initiatives Aim at Category and Thought Leadership, Medical Market Revenue

By The Associated Press
Monday, July 26, 2010

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New Initiatives Aim at Category and Thought Leadership, Medical Market Revenue

http://www.lantronix.com () —

Lantronix, Inc. (http://www.lantronix.com) (NASDAQ: LTRX), a leading provider of secure, remote management, device networking and data center management technologies, today announced its investment plans to support the company's growth in the medical device connectivity market.

Lantronix' new initiatives include the appointment of a new VP marketing, along with other marketing and sales professionals in the US, Europe and Asia; a comprehensive global rebranding effort; exhibition and speaking slots at industry trade shows and events; the launch of a new solutions-focused, vertically-oriented website; and a four-part white paper series for medical device connectivity, titled "Medical Device Networking for Smarter Healthcare." To download the first paper in the series, visit www.lantronix.com (http://www.lantronix.com) .

"We are continuing to see growing interest for networking technology to connect medical devices to health information systems -- all with the aim of improving patient care through better information," said Lantronix president and CEO Jerry Chase. "We are excited at the market opportunity, and are on track to grow and differentiate our brand in this burgeoning multi-billion dollar market."

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Highlights of upcoming initiatives include:

About LantronixLantronix, Inc. (NASDAQ: LTRX) is a global leader of secure communication technologies that simplify remote access, management and control of any electronic device. Its solutions empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely connect and control electronic equipment via the Internet; provide secure remote access to firewall-protected equipment; and enable remote management of IT equipment over the Internet. Founded in 1989, Lantronix serves some of the largest security, industrial and building automation, medical, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company's headquarters are located in Irvine, Calif. For more information, visit www.lantronix.com (http://www.lantronix.com) .

The Lantronix blog, http://www.lantronix.com/blog (http://www.lantronix.com/blog) , features industry discussion and updates. To follow Lantronix on Twitter, visit http://www.twitter.com/Lantronix (http://www.twitter.com/Lantronix)

To receive an RSS feed of all Lantronix' news, please visit http://live.lewispr.com/lantronix/ (http://live.lewispr.com/lantronix/) and click on subscribe.

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