Product Design & Development

"silence In A Chip" Company Enters Alliance For Distribution In European It Market

Wednesday, June 25, 2008

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"silence In A Chip" Company Enters Alliance For Distribution In European It Market

Solves frustration of acoustic noise pollution; creates new opportunities for IT retailers and OEMs

Customized ActiveSilencer Enclosure by Silentium

Silentium's new Customized ActiveSilencer Enclosure (ASE™) for the new Intel® Modular Server joins The AcoustiRack Active™ (ARA™) and the Active Silencer Docking Station™ (ASDS™).

Silentium Ltd., an innovator in spatial active noise control (ANC) technology and solutions, has entered into an alliance with MICROTRONICA, a subsidiary of Arrow Electronics, INC., one of the leading distributors of PC and server components in Europe, with branch offices in Germany, Austria, Switzerland, Belgium, Netherlands, UK, IBERIA, Italy and France. Through its distribution logistic center (D.L.C.) in Venlo (NL), MICROTRONICA provides punctual and reliable delivery.

Silentium recently introduced a Customized ActiveSilencerTM Enclosure (ASE™) for the new Intel® Modular Server. The ASE™ joins The AcoustiRack Active™ (ARA™) and the Active Silencer Docking Station™ (ASDS™).

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Silentium’s AcoustiRACK™ is ideally used as a “Server room in a cabinet”. AcoustiRACK™ targets the SME market, education, labs, offices, and other areas where noisy equipment is located in the vicinity of people. Silentium’s "ASDS™" was customized for Intel’s SC5299E Chassis, as an add-on noise reduction solution.

Silentium's AcoustiRACK™

Silentium's AcoustiRACK™ targets the SME market, education, labs, offices, and other areas where noisy equipment is located in the vicinity of people.

“This strategic alliance with MICROTRONICA is a very important milestone in our long term growth strategy to increase penetration levels in the European IT market,” Yossi Barath, Silentium’s CEO says. “Our revolutionary products are now available for IT Resellers throughout Europe. We invite all IT Resellers, solution providers and OEMs to contact MICROTRONICA. Given its prestige, size and infrastructure, we believe that the alliance with MICROTRONICA will be instrumental in increasing sales and the level of support we can offer in Europe.”

“We are delighted to form this alliance with Silentium that will enable us to use the unique leading edge-technology of Silentium and the market leadership of MICROTRONICA to service the needs of the European IT market and industry, Doede Douma, MICROTRONICA Marketing Director says. “The Silentium products allows us to start offering server and storage solutions for customers where no IT-Room is available and Office environment Noise regulations has prohibited the use of noisy equipment. This will enable a completely new market with good growth opportunities for both us and our System Integrations partners"

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