Product Design & Development

Pericom Semiconductor Forms Saronix-ecera™ Subsidiary

Wednesday, August 29, 2007

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Pericom Semiconductor Forms Saronix-ecera™ Subsidiary

Pericom Semiconductor Corporation recently announced the formation of SaRonix-eCera, a wholly-owned subsidiary merging two originally separate Pericom entities into one wholly owned subsidiary. The new entity will operate as a business unit within Pericom, closely aligned with the other Pericom product groups. SaRonix-eCera will provide leading edge frequency control product solutions for customers in networking, storage, wireless, computing and consumer applications.

“SaRonix-eCera's unique vertical integration will result in cost-effective, high performance solutions and streamlined product development and manufacturing cycles for our customers,” says Alex Hui, chairman, president and CEO of Pericom Semiconductor. “The synergy provides customers with the industry’s most unique timing solutions that can be based on quartz, silicon or a combination of both. And they have the additional benefit of obtaining their complete timing solutions from one source.”

“SaRonix-eCera offers high volume, very small surface mount frequency control products, world-class manufacturing capability ensuring quality products and is complemented by IC and crystal design teams in [the] U.S., China and Taiwan,” says Lou Chang, president of the SaRonix-eCera subsidiary. “By combining the two entities, we offer more advanced and cost competitive industry timing solutions to our customers.”

According to the company, the markets addressed by SaRonix-eCera are large and growing. The markets include:
  • The GSM cell phone market which is estimated to be close to 1 Billion units/yr in 2009 according to Strategy Analytics. iSuppli estimates 900 Million units of Bluetooth products will be shipped in 2007.
  • The WLAN market for 802.11n standard which is estimated to be over 100MU ports by 2010 according to iSuppli June 2007 report. Hard disk drive shipments employing serial connectivity are estimated at more than 60MU according to IDC (Oct 2006). Market research firm Dell’Oro estimates that more than 320MU Ethernet ports are expected to be shipped in 2010, with the majority in Gigabit Ethernet.
  • An opportunity in the more than 4 Million Ethernet Passive Optical Networks (EPON) that, according to PMC-Sierra, have been deployed using Fiber -To-The-Home (FTTH) solutions.
Pericom acquired SaRonix LLC, a manufacturer of surface-mount oscillator products based in Menlo Park, CA, in 2003. Taiwan-based eCERA Corporation, an SMD quartz-crystal-and-oscillator-component supplier was acquired by Pericom in 2005.

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