Digi-Key Corporation has included more than 18,000 new products in its T083/C083 (September-December) print catalog. Mailed to customers in the United States and Canada this week, the catalog features 2,560 pages of products from Digi-Key’s 391 supplier partners.
Deemed an invaluable reference book by design engineers and purchasing agents around the world, this latest edition includes new products and technologies from numerous new and existing manufacturers, including 3M, Alpha & Omega Semiconductor, AVX, EPCOS, FCI, Finisar, FTDI, HI-TECH Software, Johanson Technology, Laird Technologies, Lambda, Murata, Omron, TDK, and Tyco Electronics.
“Although it is a longtime staple of the electronic component distribution industry, there is nothing mundane about the Digi-Key catalog,” says Mark Larson, Digi-Key’s president and COO. “Every edition features not only the tried and true but new and innovative products from the manufacturers with which we partner.”
Unique to the industry is Digi-Key’s commitment to not only carry but also stock all of the products featured in its print catalog. “This amounts to hundreds of thousands of products in stock in our Product Distribution Center,” Larson says. “We monitor our in-stock availability very closely and have, on average, approximately 95 percent of the items featured in our catalog in stock and ready for off-the-shelf delivery. This translates into a service level (fill rates for actual product ordered) in the range of 99 percent.”
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Digi-Key publishes its US and Canadian catalogs triannually for distribution in January, May, and September. Additionally, Digi-Key publishes 20 versions of its catalog for annual distribution to countries in Europe and Asia as well as New Zealand. Languages, in addition to English, include German, Italian, French, Japanese, Korean, Traditional Chinese, and Simplified Chinese.
Nearly 5 million full-version and prospect catalogs will be distributed worldwide in 2008, making Digi-Key’s one of the industry’s largest direct mail marketing programs. PDF versions of Digi-Key’s catalogs are available on all of its 24 country-specific websites. Digi-Key’s website, www.digikey.com, also features a flash-based interactive catalog.