Cree, Inc. introduces Steve Kelley as the company’s executive vice president and chief operating officer. In this newly created position, Kelley will be responsible for business development, global manufacturing, technology and administrative operations of the company.

“Steve's breadth of experience and track record of success in the semiconductor business will be a strong addition to the Cree leadership team as we drive the adoption of energy-efficient LED lighting,” says Chuck Swoboda, Cree chairman and chief executive officer.

Kelley comes to Cree after five years at Texas Instruments where he served as vice president and general manager of the Standard Linear and Logic Group.

Prior to that, Kelley spent 10 years at Philips Semiconductors in various management positions.